Before BlueHorn, there was a grandmother’s home. Family gathered, conversations unfolded, and the aroma of tea filled the air. For Yubi, those moments became a lasting memory of Somali hospitality.
Moving to the United States brought new possibilities—and a longing for that familiar ritual. Making tea became a way to carry a piece of home into a new chapter.
BlueHorn grew from that feeling: an invitation to experience Somali culture through something as simple, and as generous, as a shared cup.
In Yubi’s words
“We want to be an example of what’s possible in America.”
Yubi Hassan, speaking to Sahan JournalRead the interview ↗Sharing Shaah, one conversation at a time.
02 / A wider table
A business. A bridge. A beginning.
Yubi’s ambition reaches beyond the blend. Through BlueHorn, he wants more people to encounter the warmth and creativity of Somali culture.
His journey has also created space for others. Sahan Journal’s profile follows his work with young interns, sharing practical experience in making tea, meeting customers and building a business.
That is the spirit behind BlueHorn: something familiar for those who grew up with Shaah, and an open invitation for those discovering it.
Yubi’s story · FOX 9
Meet the ambition. Hear the story.
A conversation with Yubi about his beginnings, his family’s recipe and the possibilities that keep him building.
Three separate spoonfuls of Shaah are added to boiling water. Follow the written simmering times.
STEP 01 OF 03
Let the spices bloom.
Bring 2 cups of water to a boil. Add 2–3 tablespoons of Shaah, one spoonful at a time. Simmer until dark and fragrant.
SIMMER FOR 3–5 MINUTES
Milk is added to the tea in two separate one-cup pours. Follow the written simmering times.
STEP 02 OF 03
One cup. Then another.
Pour in 2 cups of your preferred milk, one cup at a time. Bring to a gentle boil, sweeten to taste, then simmer.
SIMMER FOR 2–3 MINUTES
Warm Shaah is poured through a strainer into a glass, then served. Follow the written simmering times.
STEP 03 OF 03
Pour. Pause. Share.
Strain into your favourite heat-safe cups. Serve warm, and make a little room for conversation.
MAKES FOUR CUPS
Measurements & full recipe
For four cups: 2 cups water, 2 cups milk and 2–3 tablespoons of original Shaah blend. Boil the water, add the blend one spoonful at a time and simmer for 3–5 minutes. Add each cup of milk separately, bring to a gentle boil, sweeten to taste and simmer for 2–3 minutes. Strain and serve warm.
For original Shaah. Follow the label for other blends and concentrates. Short demonstrations; follow the simmering times above.
For your shelves. For your community.
Make room for a little tradition.
Bring BlueHorn to your shop, café, or next gathering.
